You pay to win the first order in every new market. Profit comes from the second. We help Polish DTC brands selling across Europe measure what really works, scale paid media abroad and turn first-time buyers into repeat customers with AI.
Germany · Czechia · Slovakia · Romania · Nordics · UK
Illustrative numbers. The point: the second order carries no acquisition cost.
Every new country means a new store, currency, consent banner and ad account. That is where data quietly breaks and margin leaks.
Platforms report more revenue than your shop books.Pixels miss purchases on foreign storefronts, consent mode is half set up, and budgets move on numbers nobody reconciled.
Scaling raises cost, not profit.Campaigns copied from Poland don't fit German or Czech buyers, and rising CPA gets hidden in blended averages.
Foreign customers buy once and disappear.Flows exist in Polish, maybe. Abroad there is no post-purchase journey, no replenishment reminder, no win-back.
Each step stands on its own. Most clients start with the audit and decide on the next step with the findings in hand.
You getA prioritised fix list, the fixes we can make together, and one dashboard you can trust.
You getLive flows in every market you sell to, measured against a holdout group.
PricingMonthly fee plus a bonus on incremental revenue we can prove.
Built post-purchase, cross-sell and reactivation flows that write each message from the customer's own order history and can rebuild their last basket in one click. Email and WhatsApp, timed automatically.
Monthly repeat purchase went from below 10% to about 35%.
Restructured campaigns with cost caps, disciplined budget moves and a creative testing roadmap, while reconciling platform numbers with real shop revenue before each step up.
Meta spend scaled from about $50K to $350K per month.
Platform ROAS counts customers who would have bought anyway. So every retention program runs with a holdout: a random slice of customers who get nothing. The difference is the result.
Example: revenue per 1,000 customers, indexed. The 18 points between the bars are the incremental revenue, and the only number our bonus is based on.
Founder · Warsaw
Most growth consultants either buy media or build systems. I've done both for 18 years.
Today I run paid acquisition and retention for DTC brands, and I build the tools behind it myself: server-side tracking, BigQuery dashboards, and an AI-driven CRM that writes each customer's next message from their own purchase history.
Years of regulated banking work, including European programmes at Accenture in Warsaw, taught me to trust a number only after it reconciles with the books. That is why every engagement starts with measurement.
Two minutes of questions, so our first call starts with your numbers instead of introductions. I reply within one business day with times for a 20-minute call, in English.
Prefer email? hello@secondorder.eu